Tips for Promoting Your Business on Twitter

social media

You may not know this yet, but Twitter can significantly help your business grow. Using Twitter is one of the best decisions you can make for your business.  As one of the most used social media network, Twitter is a great platform to reach thousands or even millions of internet users and turn them into a potential customer.

Following are the tips that can aid you achieve your goals in no time!

Make a Content Strategy

Like Facebook, Twitter lets you share your thoughts through “tweets.” And like Instagram, you can share photos and videos on Twitter too. A content strategy is the planning of your content. This is done to ensure that the content posted in your Twitter account can help you reach your business goals.

It’s important to post content that give your audience a reason to follow your account. Aside from that, your content should catch the interests of your target audience always.

Getting the attention of your audience can help you reach the following:

Generate leads;

Increase brand awareness;

Establish yourself as an authority; and

Increase sales.

Regularly Post Tweets or Updates

Posting tweets regularly is the best way to promote your business on Twitter. Twitter is the social media platform that provides real-time information. Your followers’ tweet feed refreshes every second. As you post tweets regularly, you let your followers know more about your company.

Make use of the trending topics on your industry or niche when promoting your business. Using the trends is the best way to reach users who might be interested in your business.

Don’t Advertisement Too Much

Spamming your followers with your products and services in their feed might just annoy them. As a result, your followers will lose interest in your Twitter account. Same thing when posting sponsored tweets. Constantly promoting your business may just cause ad fatigue. Ad fatigue is when the target audience loses interest in your business.

Twitter is a social media platform. People use Twitter to communicate with their friends or colleagues. So instead of using Twitter to advertise, use it to connect with your target audience. Socialize or communicate with your audience. It’s important for you to know their interests and get their trust. Building a rapport with your customers can improve different aspects of your business.

Make Partnerships with Influencers

You need to make partnerships with influencers if you’re promoting your business on Twitter. Influencers can increase your reach because they are the popular people in your industry. Influencers can promote your business in large Twitter users, and this could increase your sales immediately. Since influencers are already established authorities in your niche, it’s more likely that people will easily trust your business as well.

Make Use of the Promoted Tweets

Promoted tweets are paid tweets. It’ll appear on the tweet feed of your target audience even if they’re not yet following you. It’s best to use promoted tweets if you have special announcements for discounts, promotions, or exclusive offerings.

You have to pay a certain amount for using promoted tweets. So make sure that your tweets are aimed directly at your target audience.

Using Twitter for your business can open a lot of possibilities such as increased brand awareness and sales. Since Twitter is a social media platform, you should use it mainly for communication. Avoid using automated messages because people like to do business from brands that actually talks to them.

Other than that, keep your advertisements at a minimum. Remember that Twitter is a social media platform, people use it for communication. If you have something to advertise such as events or discounts, prefer using promoted tweets.

Google SEO Tips: What You Need to Know

search engine optimization

Understanding SEO certainly takes time. Google’s algorithms changes, but the basics stay the same. If you want to have an perfect search engine optimization, you need to do it right. You need to know that to rank high in search engine will not happen with just a snap.

Nevertheless, there are certain tips you can follow to optimize your website. You will read and learn from this post are the Google SEO tips that work.

Optimize Your Page Titles and Meta Description

A page title is one of the important factors in Google SEO. It is the main content that describes the whole web page and one of the significant on-page SEO.

There are important aspects to consider in having an optimized page title:

  • Be brief and descriptive with your page title
  • It should be unique and perfectly describes the page’s content
  • Help the user recognize what is your page content all about

Include the name of your website/business or other important data through the title of your homepage. The title of your posts should define what is your page all about.

Make A Good Content

Another SEO tips is to create a good and compelling content for your webpage. Google is clear about this that your website should deliver a high-quality content on your homepage. Having a new and good quality content can do better in the long run with or without SEO.

When people search on Google, Yahoo, or Bing, they look for dominant answers to their question. Good content is a post that provides a good answer for a certain question.

How to write a good content?

There is no easy way to answer this question, but the following advices could help you to have a good content:

  • Ensure your content delivers what promised in the title.
  • Provide links within your content to get more information
  • Always check your text, spelling and grammar mistakes.
  • Contain references from a verified research or studies to prove what you are saying

Make Your Site a Mobile-Friendly

The mobile market is quite massive. In fact, website owners’ is figuring out how to provide mobile users a better search experience. Most searches made each day are through mobile devices.

Take time to guarantee your site is optimized for mobile devices and can be used across all platforms. A faster site means more chances to retain visitors. Make sure also your website is responsive and adaptive to multi-screen sizes.

Improve Your User Engagement

Some internet marketers believe that user engagement is a huge factor in ranking high on search engine. It pertains to bounce rate, pogo-sticking, and average time spent by a user on your website.

Begin to create a great user experience. Make your site easy to use and easy to navigate. You can use breadcrumbs on your navigation.

Improve Your Page Speed

A good idea to get started is to evaluate and optimize your website with its page speed. Try to run your site through the several speed checking tools online to verify the areas of improvement necessary for your domain. By increasing your site’s page speed, you can develop your potential visibility in Google and other search engines. Remember, fast websites expand the user experience and urges the visitors to come again.

Search Engine Optimization (or SEO) can be tricky sometimes, but that doesn’t mean it’s impossible to achieve. With the right strategies, you can make your website to rank high in search engines. Having an optimized page title and meta description, making your site fast, mobile-friendly, and engaging are the factors that play a significant role in your SEO ranking.